One of Singapore’s leading food gurus, Violet Oon is known as
much for her cooking as for her opinions on food. She’s considered
a leading authority on Asian cuisine and her own speciality is the Nonya
cuisine of Singapore. Her reputation as a chef and food specialist spans
the international arena and she often represents Singapore as a food
Ambassador abroad. Oon has published three cookbooks of her own and
they are Peranakan Cooking; Violet Oon Cooks; A Singapore Family Cookbook.
On the international arena, she has co-authored the Curry Cookbook in
German published by Teubner Publications and most recently she was commissioned
to write and recipe test the recipes for Naturally Peninsula, the cookbook
of the Peninsula Hotel group of Hong Kong.
She has been commissioned to develop and write cookbooks for Tiger
Beer as well as for International Enterprise Singapore (IE Singapore)
and her latest cookbook is Tasty Singapore Timeless Recipes for IE Singapore.
She started her career as a music critic in 1971 for a Singapore newspaper
called the New Nation and in 1987, she launched her own food magazine
called THE FOOD PAPER. In keeping up with the times, The Food Paper
has morphed into an e-zine which is now launching as VioletOon.com.
Oon is a leading F&B consultant and food researcher and has archived
the National Heritage Board of Singapore’s exhibition called Singapore
Food Prints (2005). Oon has cheffed extensively, with her most exciting
projects encompassing a dinner at the James Beard House and leading
the Singapore culinary team to the Worlds of Flavors events at the Culinary
Institute of America’s Napa campus in 2004. Oon has also spoken
at the IACP annual conference in Baltimore in 2004 and in 2006, was
the food consultant for the IMF World Bank conference in Singapore.
She has shared her culinary experiences and cooking skills with TV
audiences in programmes filmed and aired by the BBC, CNN, and The Food
Network and also by Singapore’s Channel 5.
Born in 1949, Violet is a Singapore Nonya, belonging to a rich culture
which is known as Peranakan. This culture is also known as Baba and
Straits Chinese. This culture is a blend of the native Malay of Singapore
and the Chinese immigrants who came down south to the Nanyang (the South
Seas) to make their fortunes in the 19th century. Nonya cuisine is the
first and most innovative fusion cuisine of Singapore, representing
a marriage of the East and East.
Tel: 9668-5621
violet@violetoon.com
WHAT WE DO
Violet Oon Consultants is a dedicated one-stop service provider for
the food and beverage industry in Singapore. Oon herself is one of the
country’s top food personalities, chefs and food consultants and
provides professional and committed services to clients. The wide range
of services include:
Consumer Programmes
Violet Oon Consultants, a leading food consultant in Singapore, specialises
in consumer programmes, which have proven popular, effective and innovative.
Consumer culinary programmes have included customer workshops for NTUC
Fairprice, Singapore’s largest supermarket chain, as well as for
IKEA Furniture Superstore, the National Environment Agency, the California
Raisin Board and the Singapore Food Festival.
Food & Beverage Programmes
Our consultancy specialises in organising F&B programmes not only
for consumers but also B to B programmes and clients have included NTUC
Food Fare, the commercial catering arm of the NTUC of Singapore. Focus
group consultancy is also offered specifically for F&B consumer
tests.
Recipe Development and Recipe
Book Content Creation and Publishing
We offer recipe development and testing programmes, desktop design and
publishing and the production of recipe books for F&B clients. Publishing
projects include recipes books and projects for NTUC Fairprice, Campbell
Soup Asia, the California Raisin Board, Kikkoman Singapore and Nestle.
Three recent projects are:
- Tiger Beer Cookbook – concept development,
recipe creation, food styling for photography
- Naturally Peninsula for the Peninsula Hotel group of Hong
Kong – writer for the cookbook and recipes testing
of the recipes of the 7 hotel properties of the Peninsula Hotel group
in Asia and the USA.
- Tasty Singapore Timeless Recipes for International Enterprise
Singapore – concept development, recipe creation, writer
for the recipe section and food stylist for the photography
Public Relations
Violet Oon Consultants has offered PR Consultancy and success stories
have included the launch of the Campbell Soup Home Cookery Planner,
CHNG KEE’S Hainanese Chicken Rice Mix, Airpork of Australia and
the Just Wine Club of NTUC Fairprice. At present we do not offer PR
Consultancy services, opting instead to concentrate on our wide range
of F&B and Events Consultancy services.
Events and Party Consultants
Specialising in quality parties and events our successful projects have
included the Singapore Management University’s Inaugural Dinner
at the Istana and the Substation’s 10th Anniversary Dinner featuring
Charlotte Church. More recent successes have included the F&B management
of the 4 social events for the IMF World Bank Conference in Singapore
in 2006 and the Tasty Singapore Culinary Mission and Conference 2006
and 2007 for International Enterprise Singapore, of the Ministry of
Trade and Industry.
Restaurant Consultants
Successful restaurant concepts have included the Imperial Hot Wok at
Far East Square and the restaurants in the new wing of the Raffles Hotel,
amongst them the Empire Café, the Long Bar and the Seah Street
Deli.
Design and Photography Services
To complete its range of services Violet Oon Consultants offers graphic
design, photography, printing and web-based services to the Food and
Beverage industry.
Video and TV Programme Development
This is a new arm of Violet Oon Consultants and offers a wide range
of Video and TV programme development services and was launched in tandem
with the website VioletOon.com and specializes in programmes related
to food, beverages, hospitality and lifestyle in addition to its corporate
video services for clients.
A SELECTION OF CLIENTELE
Violet Oon is also a Food and PR Consultant and an Event Organiser.
Her clients have included:
- Takashimaya Company Ltd (Singapore) – Food Consultant.
- Fraser & Neave – Food Consultant.
- The Executives’ Club of OCBC – Food Consultant.
- Goldman Sachs – Party Consultant and organiser for the party
thrown by the American investment bank for the Bond Dealers’
Conference held in Singapore in 1986. She was also the Public Relations
Consultant for the event.
- Sentosa Development Corporation – Party Consultant, New Ferry
Terminal Opening.
- Conde Nast Traveler – Party and Food Consultant and Organiser
for the Conde Nast Traveler Party for PATA 1989 in Singapore.
- Raffles Hotel – Asian Food Consultant for the restoration
project of Raffles Hotel in 1990 to 1991.
- Tanjong Pagar Restoration Project by DBS Land – Food and Events
Consultant.
- Apple Computer – Consultant for the staff canteen.
- Healthy Planet – Public Relations Consultant.
- Chng Kee’s – Public Relations Consultant.
- Campbell Soup Asia – Public Relations Consultant & Recipe
Development.
- NTUC Fairprice Supermarket – Food Consultant, Recipe Book
Development & Food Events Organiser.
- NTUC Club – NTUC Millennium Family Cooking Competition –
Event Organiser
- Dr Hauschka – Public Relations Consultants for Singapore.
- Asia Pacific Breweries – Public Relations Consultants for
TOUCHE, biere nouvelle and Events Consultants for the Beer Gourmet
Dinners 2003.
- AIRPORK - PR Consultants and Food Consultant to the Confederation
of Australian Pork Exporters
- Singapore Tourism Board – Singapore Food Ambassador and PR
Events. Chef de Mission of the Singapore delegation to the Worlds
of Flavors Festival at the CIA (Culinary Institute of America) in
2004.
- Singapore Management University – Launch Gala Dinner and Event
Consultants for the SMU Launch
- C K Tang’s – Events Consultants for the 70th Anniversary
Celebrations
- Tiger Beer - Celebrity Chef for the Tiger Beer Singapore Chilli
Crab Festival 2006 (London) and 2007 (New York) and Chef for the Singapore
Food Festival in Dubai’s Radisson Media City Hotel in March
2007.
- Substation – Event Organiser for the CHARLOTTE CHURCH Gala
Concert – 10th Anniversary Celebrations.
- Asean Council of Women’s Organisations – Public Relations
Consultant and Event Organiser for the 10th ACWO Symposium –
2002.
- International Enterprise Singapore – Event Consultant and
Organiser for the Tasty Singapore Culinary Mission and Conference
2006 and 2007. Recipe book development for Tasty Singapore Timeless
Recipes published in 2007.
- DNBNor Bank – King and Queen of Norway’s State Visit
to Singapore in 2004 - F&B consultant for the dinner in Sentosa’s
Tanjong Beach hosted by DNBNor Bank of Norway.
- IMF World Bank Conference in Singapore (2006) – F&B consultant
for the 4 official social events.
- Peninsula Hotel Group of Hong Kong – recipe tester and writer
of Naturally Peninsula, the cookbook published by the international
hotel chain in 2006.
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This is the events execution and organization arm of Violet Oon Consultants
and provides support services for the consultancy.
| © All pictures by UV Picture Library | |
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